Wonderful Press Info



LOS ANGELES (January 9, 2013) – Wonderful Pistachios announced today that international pop sensation, PSY, will star in the brand’s first‐ever Super Bowl spot, airing during the big game on February 3. This newest installment in Wonderful Pistachios’ iconic “Get Crackin’” ad campaign will also be the first time the “Gangnam Style” rapper has ever been featured in a U.S. television commercial.


“The Wonderful Pistachios brand is fun, just like me,” said PSY, “Also, I love pistachios and I look good in green.”


PSY hit the American music scene last year when his quirky “Gangnam Style” music video went viral and later made headlines by becoming the first YouTube video to break a billion views.


“The Super Bowl is the most widely watched sporting event of the year, ‘Gangnam Style’ is the most‐ watched YouTube video, and Wonderful Pistachios is the top‐selling snack nut item on the market,” said Marc Seguin, Paramount Farms vice president of marketing. “It’s a powerhouse combination.”


Directed by Grammy‐Award‐winning director Mathew Cullen, the official PSY “Get Crackin’” commercial will debut during Super Bowl XLVII. The spot will continue to air on cable channels and primetime television after the premiere and can be seen online at www.getcrackin.com and www.youtube.com/wonderfulpistachios, where viewers can also watch previous “Get Crackin’” commercials featuring talent such as Manny Pacquiao, Honey Badger, and Keyboard Cat.


Fans can get in on the action by uploading a picture of how they “Get Crackin’ Gangnam Style’” for a chance to win a 12‐month lease of a 2013 Mercedes Benz SLK 250—the same model convertible driven by the now notorious “Yellow Suit Guy.” Full Wonderful Pistachios sweepstakes details can be found at www.facebook.com/wonderfulpistachios.


About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health‐conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, https://www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.


About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, California, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. In addition to pistachios and almonds, Paramount Farms is also the largest producer and exclusive grower of the California Wonderful variety of pomegranates. Sister company, Paramount Citrus, is the largest orange and lemon packing facility in North America, the majority of which come from its own orchards, and the largest grower of Clementine mandarin oranges in the United States.