NBC and POM Wonderful® today announced their partnership for the eighth season of “American Ninja Warrior.” POM returns as partner of “American Ninja Warrior” for a second year featuring on-air integrations, a consumer-focused digital sweepstakes, and an off-channel consumer activation including in-store and social promotion. “American Ninja Warrior” premieres June 1 on NBC.
“We are thrilled that POM Wonderful® is returning to ‘American Ninja Warrior,’ one of our strongest summer series, for a second season campaign,” said Sari Feinberg, Senior Vice President, Network Partnerships, NBCUniversal. “This partnership shows how a like-minded, health driven brand like POM can tap into the value of a strong franchise like “American Ninja Warrior” and create deep connections with it’s passionate fan base.
During each episode of the season-long partnership, POM® branding will be integrated throughout the episode, including the “POM Crazy Healthy Run of the Night” which will feature the Ninja who delivered the most jaw-dropping feats of strength, agility and speed navigating the obstacle course and POM® “Post Run Interviews” to keep up with contestants behind the scenes. Additionally, on-air spots promoting POM’s “Crazy Healthy” campaign will run weekly during “American Ninja Warrior” episode airings.
“American Ninja Warriors know the power of antioxidants in POM’s 100% Pomegranate Juice and we want to inspire warriors and their fans to get crazy healthy with our premium 100% Pomegranate Juice,” said Dominic Engels, president, POM Wonderful. “The ongoing partnership between American Ninja Warrior and POM Wonderful allows POM to enter into the world of sports performance and reach athletes on the show and at home.”
Viewers can get Crazy Healthy with the first American Ninja Warrior champion, Isaac Caldiero, by entering POM Wonderful’s online sweepstakes, “Train Like a Crazy Healthy Ninja.” One grand prize winner will be selected for a trip to Venice Beach, Calif. to train alongside Isaac, win $10,000 to support a Crazy Healthy lifestyle, and a one-year supply of POM. From June 1 to September 12, 2016, fans can enter online at NBC.com/POM. In addition, fans can watch videos of Isaac’s Crazy Healthy Training tips on POM’s Facebook page beginning in mid-June. New videos and tips will be posted throughout the summer.
“To train like a Crazy Healthy Ninja you have to drink like one too,” said Isaac Caldiero, the first American Ninja Warrior champion. “POM Wonderful 100% Pomegranate Juice is a good source of potassium to help maintain healthy muscles and helps refuel my inner champion with free-radical fighting antioxidants. Whether it’s tackling the gym or scaling Mt. Midoriyama, POM’s pure juice gives me what I need to perform at the next level.”
The action-packed “American Ninja Warrior” series follows competitors as they tackle a series of challenging obstacle courses in both city qualifying and city finals rounds across the country. Those who successfully complete the finals course in their designated region move on to the national finals round in Las Vegas, where they face a stunning four-stage course modeled after the famed Mt. Midoriyama course in Japan. The winner will take home a grand prize of $1,000,000. Caldiero is the first grand prize winner of “American Ninja Warrior.” Matt Iseman returns as host, along with former NFL player Akbar Gbajabiamila (NFL Network) and Kristine Leahy (FOX Sports) as co-hosts.
No purchase necessary. Void where prohibited. Starts 6/1/2016 and ends 9/12/2016. Must be a US Resident 18 years and older to enter. For official rules, go to nbc.com/pom. Sponsor: POM Wonderful LLC.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com.
About POM Wonderful
With over 9,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. By managing the entire production process from tree to table, we guarantee that our fresh pomegranates, fresh arils and 100% pomegranate juice come from only one source – 100% California-grown POM Wonderful pomegranates.
The Wonderful Company